YAM Worldwide is a network of companies, each very diverse from each other in terms of industry but connected by a common thread: the bold and ever-inventive entrepreneur Bob Parsons. Since many of the companies had grown organically over the years, their branding was scattered and in need of a cohesive look. With a new building being constructed and an immediate need for signage, we at BIG YAM got crackin’ and created not just logos, but a brand identity system that can carry both current YAM Worldwide companies, and new ones, into the future.
Creative Direction: Will Sliger
Art Direction/Design: Katie Ely