First Things First
Great childhoods are made here - by parents and caregivers through all the simple, everyday moments that help kids be ready for success in school and life. First Things First provides free programs, information and resources to help make those everyday moments possible for all children.
The team at Magnetry and I concepted, executed and launched this campaign across a full spectrum of media outlets, including digital, social (organic, paid and native placements), video, radio, magazine and newspaper, direct mail, and OOH.
Creative/Art Direction: Taylor Schlabach, Katie Ely, Jason Smith