Arizona Cactus League Association

Since it’s inception in 1947, The Arizona Cactus League Association has been responsible for bringing spring training games to Arizona along with millions of dollars in revenue for the area each year. They were in need of a new logo and branding that better matched the association’s importance in the world of major league baseball, and we at Moses were asked to accomplish this. The result was an identity that was sophisticated and modern while at the same time tipping its cap to the game’s heritage.