Yandy is a women’s lingerie and specialty apparel company. While most companies in this sector focus only on one body type, Yandy sells items that fit all body types. When Yandy approached BIG YAM for a TV commercial to air during the 2017 Miss USA competition, we created a simple tagline that encapsulated their core principle: “Everybody.” What came after that was a true collaboration between clients and creatives, and in a very truncated timeline we produced a spot that not only showcased their product but also poked fun at female stereotypes through the use of playful typography.
Creative Direction: Shanley Jue
Art Direction: Katie Ely
Copywriting: Megan Stark
Video Production: Sneaky Big Studios