Valley Metro

Reminding people to play it safe in traffic and around public transit can be a boring (and sometimes gruesome) topic. This challenge, combined with a fairly limited media budget, is one that we at Moses Inc. took it upon ourselves to tackle. The result was a memorable campaign that encouraged safety while having fun doing so: "Give Your Guardian Angel a Break."

Creative Direction: Jason Smith
Art Direction/Design: Katie Ely
Copywriting: Lauren Tree

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