Reminding people to play it safe in traffic and around public transit can be a boring (and sometimes gruesome) topic. This challenge, combined with a fairly limited media budget, is one that we at Moses Inc. took it upon ourselves to tackle. The result was a memorable campaign that encouraged safety while having fun doing so  - "Give Your Guardian Angel a Break." 

VM Safety Campaign Outdoor Art Direction: Katie Blaker, Lauren Tree Copywriting: Lauren Tree Creative Direction: Jason Smith

VM Safety Campaign Outdoor
Art Direction: Katie Blaker, Lauren Tree
Copywriting: Lauren Tree
Creative Direction: Jason Smith

VM Safety Campaign Bus Shelter Art Direction: Katie Blaker, Lauren Tree Copywriting: Lauren Tree Creative Direction: Jason Smith

VM Safety Campaign Bus Shelter
Art Direction: Katie Blaker, Lauren Tree
Copywriting: Lauren Tree
Creative Direction: Jason Smith

VM Safety Campaign Bus Wrap Art Direction: Katie Blaker, Lauren Tree Copywriting: Lauren Tree Creative Direction: Jason Smith

VM Safety Campaign Bus Wrap
Art Direction: Katie Blaker, Lauren Tree
Copywriting: Lauren Tree
Creative Direction: Jason Smith

VM Safety Campaign PR Event encouraging ASU students to play it safe around transit.

VM Safety Campaign PR Event encouraging ASU students to play it safe around transit.

findmyangel.valleymetro.org Web Development: Sean Johnson Art Direction: Katie Blaker, Lauren Tree Copywriting: Lauren Tree Creative Direction: Jason Smith

findmyangel.valleymetro.org
Web Development: Sean Johnson
Art Direction: Katie Blaker, Lauren Tree

Copywriting: Lauren Tree
Creative Direction: Jason Smith