Svalinn, based in Montana, breeds, trains and sells world-class protection dogs. The company name is inspired by Norse mythology, as “Svalinn” was the name of a shield that stood before the sun. That Norse influence is expressed in the logo and Celtic knot graphics. Svalinn approached the Fisher team with the need for a brand identity, print collateral and a website. We were presented with the unique challenge of showcasing these special dogs as efficient personal protectors and gentle, faithful companions for owners and their families.
Creative Direction: GG LeMere, Greg Fisher
Art Direction/Design: Katie Ely, Hugh Mulligan