Superstition Mountain Golf & Country Club is a private, gated community in Arizona’s Sonoran Desert, and is one of the most unique in the area. What sets it apart are not just the 700+ luxury homes and the Jack Nicklaus-designed golf courses, but the genuine sense of belonging that characterizes the residents. This feeling of community is heightened by the warmth of the Tuscan-inspired architecture and the beautifully landscaped surroundings. The BIG YAM team was tasked with coming up with a campaign that captured all of these unique aspects in a way that stood out in the already crowded Arizona real estate market.
Creative Direction: Shanley Jue
Art Direction/Design: Katie Ely
Copywriting: Megan Stark