Moses Anshell has been the most creatively awarded ad agency in the Southwest for the past 30+ years. In 2013, it was time for the agency's name to transition away from Moses Anshell to Moses Inc., and it was our challenge to make sure that we gave a fresh look to the agency's branding while making sure to not lose sight of its past. I assisted President Louie Moses and Creative Director Jason Smith in pushing forth its visual identity into 2014 and beyond.

Moses Inc. Alternate Logo Art Direction/Illustration/Design: Katie Blaker Creative Direction: Louie Moses, Jason Smith

Moses Inc. Alternate Logo
Art Direction/Illustration/Design: Katie Blaker
Creative Direction: Louie Moses, Jason Smith

Design evolution of the Moses gargoyle.

Design evolution of the Moses gargoyle.

Moses Inc. Alternate Typeface Phoenix Art Direction/Design/Typography: Katie Blaker Creative Direction: Louie Moses, Jason Smith

Moses Inc. Alternate Typeface Phoenix
Art Direction/Design/Typography: Katie Blaker
Creative Direction: Louie Moses, Jason Smith

Moses Inc. Brand Book Art Direction/Design: Katie Blaker Creative Direction: Louie Moses, Jason Smith

Moses Inc. Brand Book
Art Direction/Design: Katie Blaker
Creative Direction: Louie Moses, Jason Smith