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When a rock star pours his heart and soul into a product just as Roger Clyne did with Mexican Moonshine Tequila, that product deserves equal treatment in branding. Enter the Moses Inc. creative team and me. We designed packaging, logos, print posters and social media shareables to help push the brand forward while encouraging those enjoying tequila to savor the moment.

Mexican Moonshine Tequila Packaging Art Direction: Katie Blaker Creative Direction: Jason Smith

Mexican Moonshine Tequila Packaging
Art Direction: Katie Blaker
Creative Direction: Jason Smith

Mexican Moonshine Tequila Business Cards Art Direction: Katie Blaker Creative Direction: Jason Smith

Mexican Moonshine Tequila Business Cards
Art Direction: Katie Blaker
Creative Direction: Jason Smith

Mexican Moonshine Tequila Poster Art Direction: Katie Blaker Creative Direction: Jason Smith

Mexican Moonshine Tequila Poster
Art Direction: Katie Blaker
Creative Direction: Jason Smith

Mexican Moonshine Tequila Poster Art Direction: Katie Blaker Creative Direction: Jason Smith

Mexican Moonshine Tequila Poster
Art Direction: Katie Blaker
Creative Direction: Jason Smith

Mexican Moonshine Tequila Poster Art Direction: Jennifer Shuman, Katie Blaker Creative Direction: Jason Smith

Mexican Moonshine Tequila Poster
Art Direction: Jennifer Shuman, Katie Blaker
Creative Direction: Jason Smith